Playnetic CEO, Dan Phillips, speaks at ICE Barcelona
Having recently marked its first anniversary at ICE Barcelona, Playnetic’s CEO, Dan Phillips, took some time to talk to iGaming Business’s Ella Williamson about the company’s meteoric rise to one of industry’s most sought-after content providers.
Reflecting on the past 12 months and looking forward into 2025 and beyond, Dan explained how Playnetic’s mission is to “consistently deliver quality content, on time, every time” and this has helped build partnerships with key industry operators. Its focus on a superior end-to-end journey for customers is why Playnetic is viewed as a reliable gaming content provider that consistently delivers on roadmap promises.
Highlighting the importance of Playnetic’s three dedicated studios, combined with their content and data analytics teams being on hand to collaborate with operators to meet their requirements and bring their creative visions to life, Dan said that he wanted the Playnetic brand to be seen as “a really inclusive partner, rather than a delivery/drop-off service.”
“From an operator’s perspective, it’s fantastic because it means they can plan with confidence,” Dan elaborated. “If they’re planning their forthcoming promotions, they know from us that we’re going to provide them with what we said, when we said and we give them all the information and marketing packs they need several months in advance so their teams have what they need to promote the game to their players.”
In addition to this dependable delivery and exceptional service, Dan went on to reveal how Playnetic use cutting-edge technology and player insights to work collaboratively on its content development, feeding back into the Playnetic Innovation Hub which delivers targeted results.
“Whether we’re building dedicated games or mass market games, we take this information on board so we can not only follow the trends, but better anticipate what our partners want,” Dan explained.
Of course, for all Playnetic’s forward-thinking innovation and quality game production, Dan was quick to acknowledge a company is only as good as the people behind it – and with Playnetic boasting an all-star team, the business is certainly in good hands moving into its second year of operation.
“We have a really great mix of experience and what I call ‘next generation thinking’,” Dan said. “Bringing in people from different parts of the industry and from some really big companies as well means that people take us seriously. That gets us through doors and we’re very conscious of that fact, but then the content needs to sell itself as well.”
With Playnetic currently in the process of agreeing multiple high-profile deals with Tier 1 operators and aggregators, the provider is now looking forward to riding this growing wave of momentum into 2025 and beyond.
Watch the full interview here: https://igamingbusiness.com/casino/playnetic-interview-quality-reliability
