Playnetic is set to make its strongest appearance yet at ICE Barcelona 2026, with a large showcase stand, the company will be unveiling new content, interactive experiences on the stand, and the premiere of its highly anticipated feature title, Paws of Egypt. From the 19th to the 21st of January, ICE attendees can visit Hall 2, Stand 2R70 to explore Playnetic’s most innovative game releases and a  series of  interactive experiences on the stand for all partners and visitors! 

As Playnetic continues to expand its international footprint, ICE Barcelona 2026 provides a key platform to showcase the company’s growing content portfolio and the creative talent powering its three in-house studios. Visitors will have the chance to meet the teams behind Playnetic’s immersive gameplay, preview the 2026 roadmap, and experience upcoming titles firsthand in their dedicated at the Playnetic Game Time demonstration area. 

The highlight of the stand will be focused around new and emerging content, including the premier focus game Paws of Egypt, a feature-rich adventure where mystical cats guide players through Wild Symbols, a Wilds Ladder mechanic, and a Hold & Spin feature offering wins up to 530x. Delegates can experience the title first-hand by participating in the three-day game tournament. One lucky winner will be leaving ICE 2026 with a travel voucher to a destination of their choice, anywhere in the world.* 

To further enhance visitor experiences, Playnetic will also introduce a range of live interactive activations, including caricature drawings from Playnetic’s very own in house studio team, where theartists behind a series of games, including Paws of Egypt will be doing live sketching for visitors. For those seeking something more competitive, the fast-paced Batak reflex challenge offers the chance to win exclusive Paws of Egypt plush toys available only at ICE 2026. 

 Rav Rana, Chief Marketing Officer at Playnetic, commented: 

“ICE Barcelona kicks starts the new year in the industry, it’s the perfect event to showcase our ambitious plans for 2026 and most importantly showcase our amazing in house content and 2026 roadmap and the launch of our premier game Paws of Egypt. We’re bringing the true spirit of Playnetic to the show floor with innovative content, immersive player experiences, and introducing the team behind the creativity.

We’re looking forward to connecting with all our partners at the show, and our commercial team will be on our stand all week ready to take our existing customers and potential new customers through our plans and roadmap. We are excited about the next phase of our growth as we head into year 3 and continue to expand our global footprint. ICE will always be a special show as its where we launched our business and brand to the industry back in 2024, and we’re excited to showcase a new stand design in a new location at Hall 2.”  

Playnetic invites all ICE attendees to visit Hall 2, Stand 2R70 to explore its 2026 gaming content roadmap, discover new and exciting game  releases for Quarter 1, and meet the team driving the company’s continued growth. 

 To book your meeting with a member of our commercial team please contact sales@playnetic.com 

*Tournament T&Cs apply