In-demand global B2B iGaming content provider, Playnetic, has announced it has secured its first Italian market entry through a new partnership with Microgame.

As one of Italy’s leading game aggregators and service providers, teaming up with Microgame will ensure Playnetic’s full library of innovative gaming content is immediately made available to over 60 regulated Italian operators, enabling the company to hit the ground running in the market.

Known for delivering truly immersive gaming entertainment, all Playnetic releases combine creative themes, cutting-edge technology and carefully-crafted audio to provide customers with an unforgettable experience that captures their imagination and promotes stronger engagement.

With upwards of 30 state-of-the-art games set to launch on Microgame powered-platforms, the deal will enable operators to witness first-hand how Playnetic is rapidly establishing itself as one of the most sought-after content providers in the industry while further diversifying their line-ups.

To cement its commitment to both the Italian market and the Microgame deal, Playnetic has appointed Italy-focused Senior Account Manager, Filippo Stotani, to the commercial team spearheaded by Julian Borg-Barthet. With the team set to attend the IGE summit in Rome this month, the new partnership will provide an ideal way to introduce the brand on the Italian stage.

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “Our collaboration with Microgame is the perfect opportunity to align ourselves with one of the biggest partners in Italy and we’re sure the relationship will help both sides continue to deliver excellence going forward.

“As our first Italian market entry, the deal will raise the profile of Playnetic in the country ahead of an important couple of days at the IGE summit in Rome, where myself and Filippo – alongside our CEO, Dan Phillips –  will be in attendance to talk with prospective partners and showcase the great work we do.”

Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “We’re delighted to have secured this partnership with Playnetic, who are proving to be a very in-demand provider in the iGaming space.

“The company’s commitment towards the Italian market aligns perfectly with Microgame’s values and the addition of their content to our industry-leading aggregation platform will provide our partners with even more quality options to choose from. We look forward to working with Filippo and the team in the coming months and can’t wait to see what games they put out next!”